Has anyone really seen the label in any stores over the last few years? This is the debate between me and the powers that be. I say it's relaunching as a comeback from the fashion archives...they say it never left.
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I don't remember specifically seeing the brand... but I have to agree with both you and the "powers that be." Since fashion is always changing, the brand will be perceived as "new" by those too young to remember it and as a seasonal product launch by those of us who do. I don't know that it matters much whether people specifically remember the older designs (or that you want to remind them - jeans with pleats, yikes!). Z Cavaricci is a memorable name and you've got a lot of brand equity to work with already, so you're on the right track!
hey can they bring back the 80"s cotton blk or white balloon leg highwaist with looped waist band back...they were the rave in clubs in 80's and 90's people are still looking for them on inthe80's.com someone offered me a 100.00 for my used vintage white pair...I was so shocked....they were your trademark..bring them back and soar.
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